#1 Digital Products Tool

What if selling digital products & building a personal brandwas actually simple?

Works with Canva, Claude, YouTube, TikTok, ChatGPT, Instagram

Create, build and sell digital offers within minutes. Every AI coach you could possibly need in one place to help you make thousands online.

Just launched
The Digital Products Course

Our full playbook for going from idea to your first £10k/mo, included free with every Pro plan.

See what's inside

Meet your AI coaches

A team of specialised brains for every part of your digital business. Pick one and start a chat.

Meet the founders behind DPS

The team, human and AI, that turned a £0 side project into a platform other founders actually pay for.

Ben Lucas and Charlie Newnham, co-founders of DPS

From student to co-founder.

I first joined Charlie as a student, and I knew straight away I wanted more. Turns out we’d grown up in the same town, so we joined forces to build the tool we both wished we’d had. Software that ticks every box for digital products and offer building. No more confusion, no more piecing together conflicting advice from different AI chats and mentors. Digital Product Simplified is the one-stop shop.

This is the tool I use every single day, not just for myself but for my students too, helping them get to five figures a month.

Ben Lucas

Charlie AI · validating offer
I help busy founders book more sales calls without ads. I want to charge £1,500/mo. Help me validate this.
Strong start. Tighten the promise to a measurable outcome (e.g. +10 booked calls in 30 days). At £1.5k/mo you'll need 4 retainers to hit £6k. Here's a 14-day validation plan…
OutcomePricing14-day plan

Describe your idea

Tell Charlie AI who you are, what you want to do, and the outcome that you will sell (it can help you figure this out). That AI handles structure, pricing, marketing, and scaling.

Refine the angle

Iterate live: change the promise, the price or the audience and watch the offer rewrite itself in seconds.

Launch your offer

You'll have a ready-to-go digital product plan, marketing plan, and scaling plan to your first sale, £1k/day, £10k/mo, and £100k+ online.

Pick your niche

Whatever you sell, whoever you sell to, Charlie AI adapts tone, pricing and positioning to fit.

Content creation
Creators, YouTubers, podcasters
Fitness & wellness
Coaches, trainers, nutritionists
Education
Teachers, tutors, course makers
Marketing
Agencies, freelancers, in-house
Consulting
Solo experts and advisors
Design & creative
Designers, illustrators, brand pros
Tech & development
Devs, founders, indie hackers
Finance
Money, investing, accounting
Career & productivity
Job seekers, operators, leaders
Spirituality & mindset
Coaches, healers, mindset pros

and 100's more.

Map out any digital product

From DIY to DFY, Charlie AI ships the offer, content and launch plan.

We've built every one of these ourselves. Multi-six figures earned across them. They all work.

Increase your revenue

Validated offers convert better: fewer abandoned carts, more booked calls, and a clearer path to £6k/month.

Before · monthly revenue
£640-8.2%
Generic offer · unclear promise
1 Charlie session later
Re-priced. Re-positioned. Relaunched.
After · monthly revenue
£112,480+17,475%
Sharp positioning · 4 retainers booked

Iterate without starting over

Charlie AI remembers your audience, your numbers and your tone. Refine the offer in plain English. Nothing breaks.

Charlie · Coaching offer v3
Saved
Audience
Solo consultants doing £3-8k/mo who hate sales calls.
Promise
+10 booked calls in 30 days, without paid ads.
Price
£1,500/mo · 4 retainers = £6k MRR.
You asked
Make the price feel premium without raising the number.
Charlie updated · positioning tweaked, deliverables reframed, guarantee added.

Frequently asked questions

Describe your offer idea

Charlie will validate it, price it, and hand you a launch plan.